Nice to finally
meet you
When I work with a client, their challenges become mine.
I’ve always thought in pictures. Colors, shapes, the way things fit together. Long before I called it a career, it was simply how I made sense of the world.
As a student I spent a year in Buenos Aires, and South America never quite let me go. A few years later I moved to São Paulo and stayed for ten. It’s a city that doesn’t wait for anyone, and it taught me to move fast and to listen before I design.
I got to work on some genuinely exciting things there, like leading a team of over twenty people to build Brazil’s first interactive 3D product catalogue. But the chapter that shaped me most was building my own startup. I raised money, wore every hat at once, and learned what it really feels like when a business depends on you. I’m still proud of what we built.
That experience is why I work the way I do. When you’re building something, the most valuable person in the room is the one who truly gets it and helps you get it done. Today I try to be that person, the one I wish I’d had back then. Someone who understands your brand, your marketing and the tech behind it, and sits down to build it with you.
Along the way I’ve traveled to more than 45 countries and worked with founders in Germany, Brazil, Portugal and beyond. I run my own business on the same AI systems I set up for clients, and I co-founded CoLab Lisbon, where I teach people to use these tools for real. Watching a room full of people build something that works by the end of a session is still my favorite feeling.
If you’re building something you care about, I’d love to hear about it. Let’s grab a coffee, virtual or real, and you can tell me where you’re stuck.
