Core Service

Branding + Visual Identity

A complete branding foundation for founders ready to professionalize: clear positioning, compelling messaging, and a visual identity that signals credibility.

Starting at €2,000  |  4-6 weeks

Book a Discovery Call Start with a EUR 49 Audit
Why this matters

Most Founders Jump To Visuals Too Early

A logo without clear positioning is decoration. Branding starts with strategic clarity: who you serve, what you solve, and why your offer is the better choice.

01

Positioning Defines Your Edge

You get clarity on audience, differentiation, and value so your brand can compete with confidence.

02

Messaging Creates Consistency

Your website, deck, social channels, and sales conversations start saying the same clear story.

03

Visual Identity Makes It Tangible

Logo, typography, and color system reinforce the strategy instead of contradicting it.

Strategy first. Visuals second. Always.

What we build

Two Parts, One Branding System

Branding Strategy

  • Positioning framework for audience, value, and differentiation
  • Messaging architecture with core narrative, key messages, and voice
  • Competitor scan to identify whitespace and avoid me-too language
  • Audience definition with practical profiles for marketing and sales
  • Brand profile document that guides future decisions

Visual Identity

  • Logo system with primary and alternate lockups
  • Color palette with clear usage rules
  • Typography system for hierarchy and readability
  • Brand guidelines for internal and external consistency
  • Optional add-ons: social templates, deck design, sales collateral
How It Works

A Focused 4-6 Week Process

Week 1

Discovery & Research

  • Kickoff session to define goals and constraints
  • Audience and competitor research
  • Inputs gathered from existing touchpoints

Weeks 2-3

Branding Strategy

  • Positioning framework and message architecture
  • Draft brand profile shared for review
  • Refinement based on structured feedback

Weeks 3-4

Visual Identity Development

  • Creative direction and concept exploration
  • Logo, color, and typography system design
  • Iteration and alignment with strategy

Weeks 4-6

Finalization & Handoff

  • Brand guidelines and final export package
  • Implementation notes for web, decks, and socials
  • Final review and next-step recommendations

Timeline depends on scope and feedback speed.

Right fit?

This Is For You If

  • You're preparing for a launch, raise, or repositioning
  • Your current brand feels inconsistent or too DIY
  • You need your team aligned around one clear message
  • You're losing opportunities because your value is not clear
  • You want strategic clarity and polished execution from one partner

This Is Not The Right Service If

  • You only need a quick logo with no strategic work
  • You are still in very early validation and need light positioning only
  • You need immediate same-week delivery without review cycles
Investment

Pricing & Timeline

From €2,000

Final pricing depends on scope, complexity, and selected add-ons.

  • Timeline: 4-6 weeks
  • Payment structure: 50% upfront, 50% on final delivery
  • Included: strategy document, identity files, and guideline handoff
  • Optional add-ons: deck design, social templates, web copy support
  • Not included: website development and ongoing design retainer
FAQ

Common Questions

Can we do only strategy or only visuals?

Usually they work best together. Strategy without visuals stays theoretical, and visuals without strategy usually underperform. If you already have one piece in place, we can scope around that.

What if I already have a logo?

We can evaluate it within the new positioning. If it still supports your direction, we refine. If not, we rebuild so the brand is coherent.

How involved do I need to be?

Expect around 3-5 focused hours across kickoff, review sessions, and async feedback. The heavy lifting stays on my side.

Do you also do website copy and design?

Yes, as separate services. After branding we can move into website design and development with a clear strategic foundation.

Should I start with an audit first?

If you are unsure what is actually broken, yes. The audit is the fastest way to identify whether you need branding work, website work, or both.

Free Resource

Want To Self-Audit First?
Use The Brand Audit Checklist

Review 30 practical checkpoints before committing to a bigger project.

Open Free Checklist Book a €49 Audit

Ready To Build A Brand With Real Traction?

Get strategic clarity first, then execute with confidence across every touchpoint.

Book a Discovery Call Start with a EUR 49 Audit