Naming & Positioning
Strategic naming direction, offer clarity, and core messaging.
Everything you need to operate from day one: naming, brand, website, domain, email, analytics, CRM, social profiles, set up and ready to run.
Starting from €10,000 | 10-14 weeks
We build everything at once from the ground up: your brand strategy, brand visual identity, your website, your GTM materials, and systems so you can launch your business ready to operate and ready to keep building on.
Most founders cobble together their business infrastructure:
You buy a domain but forget to set up email properly. Analytics gets skipped. CRM setup waits "until later."
Your brand, website, and business tools don't talk to each other. Everything feels disconnected.
You launch, then waste time fixing infrastructure gaps while trying to run the actual business.
Strategic naming direction, offer clarity, and core messaging.
Audience insights, visual identity, and a practical brand system.
Custom site design and development, optimized for mobile and SEO.
Domain, hosting, email, CRM, and key integrations configured.
Analytics setup plus reusable sales, social, and GTM materials.
Clear handoff, team training, and launch support to go live smoothly.
When you work with me on From Scratch, you get senior-level expertise across every function you need to launch:
We lay the strategic foundation: positioning, messaging, tone of voice, values, purpose, target group, and long-term vision.
We turn strategy into visuals: logo, color system, typography, and a cohesive design system that defines the brand.
We apply the brand to go-to-market assets: sales presentations, pitch deck slides, and reusable templates for execution.
We build the website and implement the technical setup: domain, hosting, analytics, integrations, and the core tools your business needs.
I train your team on the templates and website, hand over clear documentation, and launch with systems built to be easy to use and maintain.
Timeline: 10-14 weeks for standard scope. Rush timelines or phased rollouts may affect pricing.
Book a discovery call and we'll scope exactly what you need, how long it'll take, and what it'll cost. No surprises.
If you're working on something interesting but don't have the full budget for From Scratch, I'm always open to hearing about new business ideas and exploring partnership opportunities.
Whether it's equity, revenue share, or a phased engagement that fits your runway, let's talk. I'm selective, but if the idea is strong and the fit is right, we'll figure it out.
Perfect. We skip the naming phase and start with strategy and identity, which can reduce timeline and cost.
Yes. The program can be staged if budget or timing requires it, brand first, website later, or vice versa.
Expect focused input at kickoff, strategic checkpoints, and final reviews. Most execution stays on my side. Total time commitment: 10-15 hours across the project.
You can continue with Design Partner for ongoing updates, new campaigns, or strategic support as you grow.
I handle basic naming conflict checks and availability screening. Formal trademark filing should be completed with a qualified legal advisor.