Advise
Strategy that gets things moving
We look at your marketing and your business together and find where AI saves you time, sharpens your message or opens up a new offer.
Good when you’re launching something new
I help founders, startups and small teams bring AI into their everyday work, from the first strategy talk to workflows your team actually uses. I’m a designer and marketer who teaches AI, so it stays practical, human and true to your brand.

Strategy that gets things moving
We look at your marketing and your business together and find where AI saves you time, sharpens your message or opens up a new offer.
Good when you’re launching something new
Workflows inside your business
I set up the systems with you, in the tools you already use, so content, admin and research stop eating your week.
Good when you’re on your own and stretched thin
Teams that feel at home with AI
I onboard teams and teach people to build their own workflows, in workshops or one on one, in English, Portuguese or German.
Good when you lead a team
Separate from my studio, I also teach AI with partners, in Lisbon and online.
Together with my co-founders at CoLab Lisbon, I run in-person AI courses for entrepreneurs. You bring a real task, work on it next to other founders, and leave with it working.







Separately, together with Nina Lehmann, I teach a live online course in German, where coaches and self-employed people learn to work with Claude, from a first page to small tools of their own.
My AI Website Shortcut is a hands-on way in: you build your own site with AI, step by step, with group calls with me along the way.
See the AI Website Shortcut“We worked with Verena at ForFuturing as part of our rebranding. It was great to see how she made our team part of that process and paired it with her brand building expertise. The outcome felt like it was truly created by us and built around our mission. I highly recommend.”Alexander Schindler · ForFuturing
Start with your own week. Tools come later. Write down what you repeat every week: the emails, the posts, the proposals, the research, the admin. That list is your roadmap. In a one on one session we go through it together, pick the thing that costs you the most time, and build that one first so you see it working before anything else.
Yes. I onboard teams in hands-on workshops or a short series of sessions, in English, Portuguese or German, and teach people to build their own workflows, so it keeps growing after I leave.
Yes, and that’s usually the bigger opportunity. Saving hours is the obvious win. The larger one is packaging what you already know into something AI helps you deliver repeatedly: a productised service, a paid resource, or an offer you can turn around fast enough to sell. We look for that in the first session.
Not at all. I’m not an engineer either. I’m a founder who learned to run everything on AI. That’s exactly why it’s easy to follow: no code, no jargon, just systems that work.
Whatever fits your business: ChatGPT, Claude, automation tools, and the apps you already use. I recommend based on your workflow, case by case.