Resources

Resources For Founders

Practical guides, checklists, and frameworks to help you build a clearer brand, stronger messaging, and better-converting digital touchpoints.

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The Brand Audit Checklist

A practical self-audit to spot gaps in your positioning, messaging, visual consistency, and offer clarity. Use it to identify what is helping conversion and what is creating friction.

  • 30 strategic checkpoints across brand and website
  • Clear prompts to prioritize what to fix first
  • Useful for founder-led teams and early marketing ops
  • Works as prep before a paid audit or discovery call
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Library

Free Downloads And Tools

PDF Checklist

Brand Audit Checklist

30 guided questions to evaluate positioning, messaging, visual identity, and conversion readiness.

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Template

Branding Strategy Template

A step-by-step framework to define audience, differentiation, messaging pillars, and brand voice.

Coming Soon
Checklist

Website Conversion Checklist

Key checks before launch: structure, trust signals, CTA clarity, page flow, and technical hygiene.

Coming Soon
Insights

Topics I Talk About

Short tactical pieces for founders who want practical decisions, not theory.

See Publications on LinkedIn
  • How to position your business in a crowded market
  • When to rebrand and when to optimize instead
  • Branding strategy vs visual identity: what to do first
  • Why founder websites fail to convert (and how to fix it)
  • DIY branding vs hiring support: real tradeoffs
Favorite stack

My Favorite Tech Stack & Apps

Tools I use weekly for strategy, operations, content, automation, and client delivery. You can plug in affiliate discount links in these buttons.

Workspace

Notion

My central hub for project delivery, documentation, checklists, and team communication.

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Design

Figma

My go-to tool for brand systems, website wireframes, and fast visual prototyping.

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Automation

Make

My preferred automation layer for connecting tools and removing repetitive manual work.

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AI

ChatGPT

Used for prompt systems, draft acceleration, workflow assistants, and knowledge copilots.

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Publishing

Canva

Fast content production for social posts, lead magnets, and lightweight visual assets.

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Meetings

Calendly

Simple call booking workflows that keep discovery and client onboarding friction-free.

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Want Tailored Feedback Instead Of Generic Advice?

Start with a €49 audit and get practical, senior-level recommendations specific to your brand and website.

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