Direction
A clear message and a plan you can keep
We fix the message first, then choose the fewest channels that reach your real buyers, with a rhythm your team can actually sustain.
A senior read on what to do next, and what to stop
Your marketing lead, and the systems behind it
Strategy, brand and campaigns, plus the AI workflows that make them run. One senior partner instead of an agency and an engineer, for a single diagnostic or every month.
What I take off your plate
Design and campaigns
Everything shipped, on brand
Campaigns, decks, web updates and social systems, done by the same person who set the strategy, so nothing gets lost in a handoff.
Your marketing finally has an owner
AI systems
Workflows that keep running
Content, reporting and admin workflows built in your tools, so a small team can work like a bigger one, even in the weeks you’re busy with everything else.
When something needs a developer, I brief and manage them
“Verena did an awesome job in the rebranding of est Gestão de Patrimônio. I was very happy with the process and its outcome. Her insights and coordination skills, supported by adequate tools and a clear method were paramount for the great results we achieved. I would certainly recommend her.”Gilberto L. Cesar Filho, CFA, CAIA · Sócio-Fundador at est gestão de patrimônio
How we work together
Start with a one-off diagnostic, or carry on with me as your monthly partner. No lock-in.
-
Diagnostic
A structured look at your message, your channels and your funnel: where people drop off and what’s already working.
-
Priorities and a plan
A short, honest list of what to fix first, what to stop and where to double down, with a plan that fits your real capacity.
-
Deep onboarding
One intensive session on brand, audience, goals and tools. After this, you never have to re-brief me again.
-
Monthly rhythm
Priorities every month, steady delivery, and a quarterly review of what actually moved the business.
Is this ongoing or one-off?+
Both exist. Many start with a single diagnostic to get unstuck, then move to a monthly rhythm if it’s useful. No lock-in.
How many hours do I get?+
Retainers are scoped by outcome and rhythm. We set a clear monthly scope in the fit call and adjust as your needs change.
Do you execute, or just advise?+
I execute. The strategy and the build sit with the same person, including the AI systems: built in your tools, on your data, handed over working and documented. I run my own business on systems I built the same way, and at CoLab Lisbon I teach founders and marketers to build their own. When a project needs its own runway it flows into Branding or Design & Websites.
Can we start smaller?+
Yes. There’s no fixed starting package, we figure out the right scope for your business on a call, not before.
Are you working with a full roster?+
I keep retainers deliberately few so each one gets senior attention. That’s why availability is limited, and why a fit call comes first.